FW: The power of signage!

>.....so, a few summers ago, a customer of mine (runs a
>car dealership) orders a few dozen signs lettered
>with "ample parking." I thought it was a little odd to put
>such a thing on a sign, but I've certainly seen weirder.
>I never asked why.
>
>I saw him again the other day (he was ordering
>ad design) and the subject of the signs came up.
>As you may know, every customer who buys a car
>receives a survey directly from Dodge (or whomever)
>asking about his or her satisfaction
>with the experience. The dealers live and die by
>this survey. One of the questions asks if there is
>ample parking.
>
>Well, this particular dealership is sorely
>lacking in space, and he suffered on this question
>every time. He couldn't afford to expand the parking
>lot, so instead he just installed these signs in front
>of the few spaces already there.
>
>Yes...that's right, he has EXACTLY the same number
>of parking spaces he's always had. But since the signs
>went up he's gotten top scores on this question every time...
>
>conni
>

. . . . . . . . . . . . . .
a n d r e a   s p e r t u s
. . . . . . . . . . . . . .
URL http://www.crackpot.com